Here are some tips if you want to grow your online business. Never assume you’ve reached perfection and don’t need to continue evolving. Trends shift and so do the needs of the market. A/B test your email subjects, email bodies and landing pages frequently to confirm that you’re on the right track, or to alert you to the need to course correct. Be sure your CTAs take the reader to an offer for content about a specific topic-which they are already reading about on your landing page or email-as opposed to having your CTA link back to your homepage. This way you engage them with something relevant to their needs and interests in that moment.
This sounds obvious but is often forgotten. It is always best to focus on quality rather than quantity, so that your sales force doesn’t waste time on unqualified leads. Do your research to ensure that you target businesses that have a high chance of buying your product or service. You can stream your activity into short-term, mid-term and long-term to create a rolling pipeline. You can also have a set of criteria to define who qualifies as a prospect and what must happen to move that prospect from one level to the next. Don’t forget to nurture your leads, educating your potential customers with relevant content to move them further down the sales funnel.
Once there is great content we need to focus on where this campaign will get the most traction. Of course we have built in Social Media in the iimhub but maybe you decide to use the influencer data base for a bigger blast the options are endless. With optional services for shout outs and banging on doors to go the extra Maile to get traction to your niche audience with the most cost effective and time lines possible. See extra info on SEO industry company.
Today’s customers are social media and content marketing savvy. Whether they’re making a purchase for themselves or their business, they’ve at least started their research before they ever contact you. You must include calls-to-action on blog posts to give visitors the opportunity to raise their hand and express interest in your company and its ideas. Too many blogs do nothing to try to convert their hard-earned blog visitors to leads.
Who doesn’t love free stuff? Giving away free content may seem counterintuitive, but this strategy creates a sense of trust between your audience and your brand. It can be a downloadable infographic, pdf, or any type of promotional offer. For example, Hubspot gave away 15 free infographic templates to visitors. This saves people a ton of time so they don’t have to create the infographics from scratch. All they have to do is download the template and adjust the contents as needed.