What is MLM ? Multilevel marketing is a strategy some direct sales companies use to encourage existing distributors to recruit new distributors who are paid a percentage of their recruits’ sales. The recruits are the distributor’s “downline.” Distributors also make money through direct sales of products to customers. Amway, which sells health, beauty, and home care products, is an example of a well-known direct sales company that uses multilevel marketing.
MLM Terms: Downline: Your downline contains the recruits brought in below you. This can include members you’ve recruited as well as those your recruits have brought into the business.
Nothing will annoy your family and cost you friends more than constantly pestering them about your business. There’s nothing wrong with letting them know what you’re doing and seeing if they have an interest, but if the answer is “no,” let it go. Many companies suggest making a list of 100 people you know, and while that’s not wrong, you should consider that most successful MLMers have very few people from their original list of 100 people in their business. In most cases, friends and family who are in the business often come AFTER seeing the MLMer’s success. Success in MLM comes from treating it like any other business in which you focus on the people who want what you have to offer. That means deciding who the target market is for your products/services, as well as the business opportunity.
In terms of economic background, MLM customers profile according to the products or services being offered, but generally trend toward a middle-class audience. Most people can afford to purchase Tupperware or Mary Kay, and may want attend a party to check out the products regardless.
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How is a Party Plan MLM organized? During the party, the hostess is seen as a representative or consultant and gets orders from the MLM Company involved. When the order comes in, the representative prepares a new order for distribution and moderate prices so that the retailers present at the party can actually purchase the goods. Better still, a catalogue can be provided during the party or one-to-one sales and when the potential customer likes the product, the product can always be shipped to the customer by the hostess. The party might be for fun or as an avenue to recruit new members, but the party plan is more focused on selling her products. Therefore, commissions are paid or earned as more and more goods are sold.