Behavioural Capitalism is a variant of capitalism in which human action becomes the most important factor for the production and provision of goods and services. This new influence of the large technology groups, which often exist only for a few years, is astonishing and astonishing, as is the development that their products have become an indispensable part of everyday life for many people and society at breakneck speed. A silent conquest and yet they are much more than just clever business models that can be easily integrated into the existing. These companies are only players on a playing field that has made their existence and growth possible in the first place. One thing that has too often been underestimated and overlooked so far is Behavioural Capitalism.
Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. Not that one did not always want to know as much as possible, but only with the aforementioned technological development did the problem of the difficult acquisition of behavioral data disappear into thin air within a very short time. It is therefore hardly surprising at what speed large technology companies such as Amazon, Facebook or Google emerged and began to collect data, use behaviour according to capitalist methods and embed people bit by bit. Algorithms and automation made possible what humans would not have been able to do. You can see this Video explaining what Behavioral Capitalism is.
Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. Read more at Erich von Werner Society and Behavioral Capitalism.
The storage of behavior as well as the processing to satisfaction and prognosis products take place in the behavior factory. So much for the basic definitions and the history of development. In the following, the functionality and the value creation process of behavioral capitalism will be examined in more detail.
Behavioural Capitalismhas therefore becomefirmly established, but without being perceived as such. State-of-the-art technology enables a never-before-seen embedding that can penetrate into the most intimate areas of the individual. A development that requires closer scrutiny and must not continueto take place in the shadows, for an unleashed Behavioural Capitalismwould be an even stronger force than Financial Capitalism ever was. He would be a means of domination. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).
The Erich von Werner Society believes that the society is entering a new era. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Weakness of the Western world (e.g. instability, diminishing confidence in existing orders, loss of competitiveness, the political rise of China). A couple of the world’s most urgent problems : Global Poverty: Poverty is an overarching world issue that affects infrastructure, health, education, human rights, etc. Roughly one billion children live in poverty, and 80 percent of people live on less than $10 a day. Additionally, every 10 seconds, citizens across the globe die due to poverty-related issues. Dismally, the gap between economic and income disparity among countries is widening. A number of worrying world statistics seem to point to a severe need for humanitarian support in Sub-Saharan Africa. This region has the most child deaths and persons living with HIV in the world, the most extreme rates of child stunting, the highest number of road traffic deaths and the lowest numeracy and literacy rates. Its population is also the fastest growing, which means more and more people are affected by these issues every day. Some of the widest gaps between rich and poor individuals as well as men and women can also be found in Sub-Saharan Africa.