Lawyers firm marketing services? Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.
Provide relevant details about your video material: write a text that represents your content. In those 5000 characters, try to objectively describe your video. Visitors may not always read what you wrote. The first advantage is that search engines will better understand the subject of your video. Insert links to your social media accounts. A popular method is to insert a link to the Facebook page. You can urge visitors to like it. Under these conditions, you increase your Facebook page. In conclusion, make the most of those 5000 characters, choose a reasonable and appropriate title. The title is the essence of any page on Google. In fact, the first thing that attracts clicks is the title. Here are tips for building a strong title: include the keyword chosen at the beginning of the title. Make sure your title has a length between 55 and 67 characters.
We understand what works and the best way to layout websites for user experience. Websites are now a fundamental part of showcasing, attracting and promoting your services to potential clients, alongside attracting staff. Free initial discussion and quote: For a free initial discussion about your website requirements and for a no-obligation quote, please call us on +44115 8700 443 or email info@marketinglawyers.co.uk. See more info on this website.
Nobody wants to visit a page that takes forever to load. That’s why page speed is a ranking factor for desktop since 2010, and for mobile since 2018. Lots of factors affect page speed, including your site’s code, server location, and images. You can get a rough sense of how your pages perform using Google’s Pagespeed Insights tool. Just plug in a URL, and you’ll see a score between 0–100, followed by improvement advice. The issue with Pagespeed Insights is that you can only test one page at a time. Solve this by signing up for Google Search Console, and checking the Speed report. This shows you which pages are loading slowly on desktop and mobile, and why. Some of these issues can be complicated, so your best bet is to ask a developer (or technical SEO expert) to fix them.
You must be able to cast the net wide to improve conversions and online sales. Prospects might not find you if you only post on your landing page or company site. However, guest blogging enables you to tap into their network and reader base; thus, their audience becomes yours by extension. And they’re already involved in the industry, which means you’re more likely to reach hot prospects. That said, you need to choose a platform that focuses on your niche instead of generalized topics. For example, a platform might restrict content to online training topics and not allow sales copy. Be sure to read the posting guidelines to improve your chances of a successful submission.
Everybody hates a web site that takes too long to load, and more often than not, on a website that is taking too long to load, we just click away. As this post is intended for website design, I won’t be diving too much into the depths of website optimization, but among all the website speed optimization tips you’ll get from an expert, the most important advice for a website to have a faster response time is to avoid excessively large images. We might be tempted to upload our images as high resolution as we can get them so that we can have the best quality images possible. But this will lead to longgggg load time. So tools such as tiny jpeg or tinypng.com are really helpful and easy ways to reduce the file sizes of your images without losing much discernible quality.
We are a full-service marketing agency specifically working with Law Firms & Lawyers, specialising in digital marketing (SEO & PPC), social media, copywriting, sales training, PR and graphic design. We also offer other complementary services to the legal sector with our partnerships. Our founder, Ben Trott, worked for a large national law firm in the UK taking their marketing department from turning over £250,000 pa in legal work to well over £2,000,000 pa. See even more details on here.