Tahoe Miller Group and Johnny Rockets join forces with Cloud Kitchens? Our family here at Tahoe Miller is proud to serve our communities the tastiest lunches, dinners, snacks, and desserts around. We always make sure to use the highest quality of ingredients that you and your family deserve. We serve the areas that we live in. Not only are we at our restaurants constantly to make sure that our customers leave satisfied and happy with the food and service they received, we make sure to hire individuals who align with our mission and goal: bringing happiness through food to everyone!
Fat Brand will concentrate on both short- and long-term marketing strategies. The short-term marketing strategy would help to boost patronages and customer base expansion while the long-term plan caters measurements to be put in place for business growth in the nearest future. In long run, Fat Brand team may need to enlist the services of a PR firm to help promote Fat Brand and reach the target market professionally.
Under under Rahul Kunwar and Jesse Arora‘s leadership Tahoe Miller Group and Fat Burger will use Cloud Kitchens technology. There are many names for these kitchens — commissary, virtual, dark, cloud, or ghost kitchens — but the idea is that restaurateurs can rent out space in them to prepare food that can be delivered through platforms like DoorDash or, yes, UberEats, which was launched during Kalanick’s time at the company. Kalanick was CEO of Uber until 2017, and in December sold 90% of his stock in the company before saying he would leave the company’s board. Commissary kitchens are “essentially WeWork for restaurant kitchens,” as TechCrunch’s Danny Crichton wrote. These “smart kitchens,” as they’re called on the CloudKitchens website, can come with everything a restaurant or chef needs, like sinks, WiFi, and electricity.
Fat Brand pride itself as the first fast casual restaurant franchise to be on the cloud kitchen platform. Cloud kitchens are commercial facilities purpose-built to produce food specifically for delivery. They do not have brick-and-mortar dine-in areas and consist of shared kitchen space with culinary staff preparing meals that are then delivered to customers at home or at work, with our unique mobile app built using state of the art technology for customer’s comfort.
Today Fatburger’s are just as thick and delicious as they have always been. Our fans know, that when they order a Fatburger, they’re going to get that same great tasting burger that Lovie poured her heart and soul into way back in 1952. With more than 65 years of experience, we know a thing or two about food and what makes eating out fun. Our stores are always clean, always bright and always playing great music. If there was anything Lovie loved more than making great hamburgers, it was her many musician friends who hung around her stand, ordering burgers late into the night, jotting down songs at the counter, or grabbing a shake before heading back to the studio for another jam session. Maybe you’ve heard about the late-night talk show hosts, sports icons, and pop-stars who’ve made Fatburger their hangout of choice. Or maybe you’ve seen Fatburger on TV, or in a big Hollywood movie. It’s all part of the Fatburger legacy. With your own Fatburger franchise – opportunity is still as bright as the California sunshine and as big as Lovie Yancey’s smile.
Burger lovers, rejoice: FAT Brands, the owner of Fatburger, is buying the 1950s diner-themed chain Johnny Rockets for $25 million. Like much of the restaurant industry, FAT Brands has been hit hard by the Covid-19 pandemic: The company said last week that sales for the second quarter plunged nearly 50%, and its stock was down nearly 25% this year before the deal was announced. But FAT Brands’ stock more than doubled in early trading Thursday on the news of the Johnny Rockets purchase. FAT Brands (FAT) also owns Elevation Burger, Hurricane Grill & Wings and the Ponderosa and Bonanza Steakhouses chains. See additional information at Fat Burger.
Contact : info@tahoemiller.com
24”2 Del Paso Rd
Unit 100
Sacramento CA 95834