Customers are more tech-savvy since COVID

Digital disruption continues? But from my first-hand experience with multiple CRM launches, I can affirm that EVERY company enjoying high adoption of their CRM also shared these traits as an organization: Churn was minimal. Their sales teams were generally happy and envisioned their future career path staying with the organization, The approach was collaborative. Internal poaching of deals was blocked, and entering notes about a lead INCREASED a rep’s chances of benefiting from a future sale, There was space for long-term thinking. Near-term quotas, if present, were manageable and allowed sales staff to work a bit “on” their process not just “in” it, Required data entry, especially in the early stages of a lead, was kept to a minimum. AI was leveraged where possible to fill in gaps and infer data, Sales managers resisted micro-managing on tidbits and details in the CRM, and instead coached for optimum overall long-term performance.

Recent incidents should serve as sufficient motivation: Yahoo – 3.5 billion account details were hacked in two different breaches. Every single account on a system serving nearly half of the world’s population in 2013-14 (not fully disclosed until 2017). Sony Motion Pictures – hacked by a group working with North Korea and used sensitive stolen data to force Sony to cancel the release of a movie about Kim Jong Un in 2014. Anthem Health – 80 million customers’ identity and health insurance records were breached in 2015. Equifax – 146 million customers’ detailed credit records and social security numbers were breached in 2017. Find additional info on leveraging data.

A trick any CEO should know about cybersecurity: According to most cybersecurity surveys, over 60% of all data breaches originate from unauthorized access from one of your current or former employees, or third-party suppliers. Historically, cybersecurity has been an area that is housed solely in the technology department of a company, whether that consists of one or twenty employees. But more and more executives are understanding the importance of being not only knowledgeable but also involved in the conversations and decision-making process when it comes to protecting their data.

Every business should want to have an IT consultant! The main advantage of hiring an IT consultant is that a business gets professional services and advice. Business technology is dynamic and IT experts can help a business integrate the latest technologies into its operations. In addition, experts can predict future trends in business technologies and help businesses adjust their operations in line with those trends. Certified IT consultants can analyse the current and future technology needs and help a business to meet those needs. Find additional details at don’t just keep the lights on.

We target our services at midsize companies. If you’re a company of this size (< $5B in annual sales), you will not likely see engagement with senior consultants or receive quality staff assigned from one of the Big 4 or Big 3. For each engagement we seek the best consultant match based on the client’s situational needs and the consultant’s industry and leadership expertise. If this approach intrigues you, please contact us to setup an initial conversation.

Transitions can be among the most daunting and complex business events for leaders to navigate, and it is often the technology aspects of the change which lead to failure. For this reason, providing Transitional IT Leadership is one of Innovation Vista’s core service offerings. Our experienced consultants have been involved with multiple transitions of various kinds, and bring their expertise to bear on our clients’ challenges: Turnaround of failing companies or IT departments; Mergers & Acquisitions (M&A); Transition to new business models or markets; Change in exit strategy – private equity and IPO strategies; Interim IT leadership to coach successor or as preparatory to M&A. Transition events bring a unique set of challenges which not only add to, but significantly complicate, the ongoing workload involved with successfully operating an IT platform. Other organizations have an interest in unique longer-term IT leadership arrangements: Virtual CIOs – who fill the traditional CIO role as the “head of Information Technology” as a consultant, often part-time &/or remote; Fractional CIOs – who fill the role of CIO for 2 or more organizations at the same time. These structures don’t make sense for every organization, but they may offer a nice solution for some small and midsize companies seeking experienced leadership for lower compensation costs than they would have traditionally paid a full-time CIO. See extra details at Innovation Vista.