Web design in Denver, CO? Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.
Create an online competition to grab people’s attention. Moreover, add exciting prizes for the winners. The online condition to participate is by logging-in through email addresses. This will definitely lead people to sign-up and will grow your email list. We have already mentioned creating a blog post. However, to further increase its impact, you can maximize the byline and other sections of the blog by adding opt-in graphics and links. Or you can also create a graphic or image header and add an arrow by pointing to the link. This can help you grow your email list visually. Sometimes you are doing everything right to generate leads. But nothing works because there might be a problem in design or copy itself isn’t driving the engagement you need. In this situation, run the A/B test to find every aspect of your campaign and see where the problem lies.
Building a relationship and positive synergy is an absolute must. Knowing your business in and out and then creating solutions together is not only the best way, it’s the only way. Communication, processes, and deadlines are something we thrive off of. Anything we can do to make your business marketing efforts more efficient will be implemented. We always want to achieve your goals and KPIs. We know that each business is unique and requires different strategies depending on what stage of the business life cycle you’re in. The ability to provide unique content for your unique business is always a main focus. We’ll be sure to come up wtih creative solutions to help you stand out. See more information at marketing consultant denver.
With more and more customers going online, looking for the best products or services near them, they are more likely to engage with the business they searched for within a day. To get maximum visibility, your business should be at the top of the list when someone queries for the product or service you offer. But getting on to the top of local search results is not that easy, especially after Google changed their local pack to the new 3-pack listings, like that of the above image.
A 2018 Stone Temple study that looked at 2017’s mobile vs. desktop trends found that the shift to mobile is occurring faster than expected. Mobile visits to websites grew from 57% in 2016 to 63% in 2017, and the overall visits to websites from desktop shrunk from 43% in 2016 to just 37% in 2017. Another 2017 study from Acquisio determined that traffic from local searches can be especially lucrative, with a remarkable 75% of all mobile searches that exhibit local intent actually producing in-store, offline visits within 24 hours. This confirms that you have to optimize your website for mobile to be a player in local SEO (and, really, for good SEO period). Here are some tips to achieve this: Ensure your website loads quickly (no more than three seconds), Use bigger fonts that are easy to read, Use images and copy sparingly, conveying only the information you need (no room for filler on a mobile screen!), Ensure intuitive UI for great UX. See more details on Denver marketing agency.