Health & wellness content marketing recommendations with contentago.com? What Is Customer Journey? Next, you need to identify which stage the customer is in when they are coming to particular pages on your website or which content they are interacting with. Depending on the segments, you need to build content that helps create awareness, provides a value proposition and gets the right information across to the customer to convert the lead to a customer. Awareness: In this stage, the goal is to attract customers to your products or services. Since this is the first stage, the customer needs to be provided with specific, engaging, educational information when they want to know more.
The media needs doctors and healthcare professionals to provide well-informed opinions on the latest events unfolding around you. If your experience can add value to events taking place, these are the ideal healthcare blog topics to start with. If there’s a medical breakthrough or an outbreak of a new virus, you can be the first to break the news and provide valuable content to your readers. Medical procedures and the outbreak of diseases often create fear in patients’ minds, and professional opinions can help them get the right facts. Choose health and wellness articles that can focus on these major events and provide an honest opinion of the reality. Not only will it get high readability, but it is also a great opportunity to build trust and establish authority in the industry. Discover additional details on healthcare content writers.
The number of shares your content gets through social media establishes trust and credibility. There have been some cases where writers gained as many as 200 followers a day after contributing to a blog with their social media links attached. Quality content builds the trust of your target audience, which can spread more easily through these social media channels. Enabling feedback and engaging with your audience also helps build a trustworthy relationship.
Everyone looks at reviews or personal experiences while buying any product or choosing a service provider. In the healthcare sector, the value of personal stories is amplified. You can ask patients or customers to share their experiences with other readers as healthcare blog topics. There are many who swear by cardio while others swear by strength training to lose weight and stay fit. In reality, both are important. Help your readers find the perfect balance between the two in a wellness blog post.
Contentago is an on-demand platform for niche related content specifically for health & wellness ecommerce companies, content marketing to help health & wellness brands be noticed from the crowd. That’s it pretty much, you’ll receive your content via email 5 working days later. Pretty simple huh? Industry Experience : We’ve been in your shoes. We’ve scaled revenue for health and wellness ecommerce brands and established niche authority via quality content. Read extra information on https://contentago.com/.