Satheeskumar Sampar web developer guides: People try to optimize their time in any possible way, avoiding typing for long, so that voice searching on the go and smart speakers have become an integral tool in daily communication. The research shows that 8 billion digital voice assistants will be used by 2023. So, Alexa or Siri, Alisa, Google, or Bixby, the voice search is a key trend of 2021 in web development. Cybersecurity is aimed at reducing cyberattacks against the potential threats of side systems, networks, and technologies. Developers pay special attention to tackle potential security threats, by improving identity and access management (IAM), and enhancing data encryption. This theme has its own evolving trends in 2021. So, maintaining cybersecurity is not the least important thing. Read more details at Satheeskumar Sampar.
Choosing a proper domain name and a correct web-hosting platform for your website are the first things to consider while designing a website. Great domain names say so much while saying so little. Apart from being unique and memorable, a domain name needs to be simple enough to prevent your customers from misspelling, and it should also clearly reflect your brand’s voice with careful selection of keywords about your business. Another point to keep in mind is to make sure your domain is not trademarked, copyrighted or used by another company. This could cause a lot of troubles!
Satheeskumar Sampar about web loading times : Nobody wants to see product pages in the search results for “how to make a protein shake.” Those people are in learning mode, not buying mode. Google understands this, which is why all of the top results are blog posts—not pages selling protein powder. The opposite is true for a query like “buy protein powder.” People aren’t looking for a protein shake recipe; they’re looking to buy some powder. This is why most of the top 10 results are ecommerce category pages, not blog posts. Looking at Google’s top results like this can tell you a lot about the intent behind a query, which helps you understand what kind of content to create if you want to rank. Let’s take a look at a less obvious keyword like “best eye cream,” which gets an estimated 21k monthly searches in the US.
SEO, or Search Engine Optimization, is the process of getting quality traffic from free, or organic, search results on the search engines (like Google and Bing). It’s important that the traffic you drive to your website is relevant to your industry. If you manage to attract a high volume of visitors searching for Macintosh computers while what you actually do is selling raincoats, the traffic will do you no good. SEO is one of the most important types of digital marketing. By optimizing your content for search engines, you can increase a steady stream of relevant traffic that will only grow over time. Without search engine optimization, people simply won’t be able to find you on the Internet. Some optimization techniques include: researching relevant keywords and including them into your website copy, optimizing your website titles, description and loading speed, building relevant backlinks.
Satheeskumar Sampar, London about Ecommerce : Photography is very important when it comes to selling online. We highly recommend (if possible) that you invest in professional lifestyle photography to visually (and emotionally) capture the moment where your products are in use. Fashion eCommerce sites, like Reformation, have successfully used their lifestyle photography investment to capture moments of people wearing their product. Another example is the travel industry, they capture the moment of people enjoying the sun, igniting envy and desire at the same time.
If you want your business to reach out to the teen market, it is essential to incorporate social networks. Teens usually prefer using social networking channels like Facebook, Instagram, Twitter to comment and interact with people. Also, when you are including sharing options into the website, include a link to copy the web address so that they can share it directly with their friends. All these functionalities will ease out the way they browse.
While it may feel pretty “old school,” the e-mail newsletter is hotter than ever. And it is one of the best marketing tools available to a small business. Because of that, your website should encourage users to sign up for your e-mail newsletter. In exchange, you can offer customers benefits such as coupons or other special offers. Our last bit of advice sounds simple, but many businesses overlook it. What are we talking about? Showcasing your different products and services!