Carina Hatton’s top online business profits recommendations? Carina Hatton on marketing for ecommerce websites: Learn the legal side of starting and owning your own eCom store even if you’ve researched this stuff before and been left completely confused.. What’s an entity? Do you need a sales tax identification number? How do you setup a business bank account? It’s all inside this day’s training.
In May, Google is expected to combine its Core Web Vitals with other user-focused signals like mobile-friendly websites, safe browsing, intrusive interstitials, and HTTPS security. For marketers, that means Google’s spotlight will shine brighter on website user experience. Core Web Vitals are website development standards that evaluate the users’ website experience (including its speed, visual stability, and overall responsiveness). You can use Google Search Console and related extensions to see how your site measures up with Core Web Vitals. Google says the page experience ranking factor “will join the hundreds of signals that Google considers when generating Search results.” Translation: You won’t know the effect of your page experience. But since it’s among hundreds of signals, any positive or negative ranking impact may be nominal. According to Google Search Central: “While page experience is important, Google still seeks to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn’t override having great page content.”
Are affordable SEO services important? Carina Hatton thinks yes, and here is why : As an example: Our affordable SEO service will run on average $1,500/month. This may include; landing page optimization, content management, title tags and description optimization, and a few more SEO gems. Meanwhile, the $99 cheap SEO packages will likely just send cheap, untargeted traffic to your website. In a best-case scenario, these cheap SEO packages will yield you no return. In a worst-case scenario, they will leave your website penalized by Google, your rankings will take a huge tumble, and your website will likely disappear from Google.
With more and more customers going online, looking for the best products or services near them, they are more likely to engage with the business they searched for within a day. To get maximum visibility, your business should be at the top of the list when someone queries for the product or service you offer. But getting on to the top of local search results is not that easy, especially after Google changed their local pack to the new 3-pack listings, like that of the above image.
Carina Hatton on SEO for small business: There is more to it than just writing and letting everything else magically fall into place. Take the time with all on-page content to identify keywords and have them in page titles, header tags, meta descriptions, and more. Maximizing each piece of well-researched content will make every page on a website relevant.
Creating video content is more comfortable than ever today. There are online tools to help you create video content for your business. Some tools come with ready-made templates to fit your needs – you can actually create a professional video within a few hours single-handedly. So, come with more video content this year, get more exposure in search engine results. Google has also started showing videos as snippets in answers to search queries. As a result, online businesses must use video content for their SEO strategy. When producing video content, make sure Googlebot can understand what your video is all about. Add a corresponding text reference in all your videos along with relevant keywords, meta descriptions, and titles. Find additional info on Carina Hatton.