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Developing the right digital marketing strategy for your specific and evolving business needs is the key to successfully generating the kind of returns that enable you to invest a larger marketing budget into an expanding array of strategies. In the short term, it can be a real challenge to identify the best marketing channels for bringing the right return on ad spend (ROAS) fastest and advertising strategies that will hit your expected return on investment (ROI). You know from all your other business operations, that having the right setup in place is the key to your success; this very much applies to your digital marketing too; your infrastructure will either work for you, or against you, depending upon your foundations.
In addition to targeting using Facebook data, you can also use your own data. Create custom audiences by uploading your contact list. Facebook can show the ad to your contacts. The vast majority of them are on Facebook. Or you can ask Facebook to send the ad to people who’ve already visited your page, liked it, followed you, etc. Why are you targeting people who already know about you? The answer is very simple. It takes 7-13 touchpoints before someone becomes invested in your brand. They see you in searches, on social media, and in other locations. These touchpoints add up more quickly when you retarget this traffic.
Authentic content was a major trend for 2019 — and it’s set to become even stronger in 2020! We’re seeing tons of brands and businesses getting on board and showing a more honest, real, and vulnerable side to their brand and business, and getting huge engagement returns from it! A high level of authenticity can go a long way in building a stronger connection to your audience. When you can showcase the good with the bad, the struggles along with the wins, your brand will be more relatable to your audience. By switching her thought process to “caption first, and image second,” it allowed Sarah Nicole to be more journalistic in her approach, while being able to share more vulnerable and authentic moments of her life with her followers.
So, how do you increase your subscriber count? Start by providing value to your viewers. Each video you upload should deliver your best content. If your video fails to deliver value, you will not get repeat views. You should also be consistent. That means posting and updating your content consistently. You can upload a new video each day or once a week. To ensure your videos are the opposite of boring, ensure they are engaging and entertaining. To ask for subscribers, have a compelling call to action. Never assume that your viewers will subscribe automatically. To ensure your viewers click on the “Subscribe” button, take the following steps: Tell your viewers what to do, how to do it, why they should do it. Here is an example: “To learn new baking tricks and recipes, make sure to subscribe to my YouTube channel by clicking on the Subscribe button below this video.”
Understand your competition. Those “similar-but-different” companies are going to be out there. And, as with most aspects of the business world, the better you know them, the better you can know how to have a leg up on them. You can conduct this research at the same time you’re researching your customers, because chances are they’re interacting with competitors as well. Once you’ve gathered the data on your competitors, one of the most effective ways to use it is to figure out where there might be voids in their services that your business can fill. See additional info on https://realtrafficsource.com/.