Website content planning and content marketing advices from 95visual.com? Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.
A local landing page is a web page designed to attract local customers. Well-designed landing pages will surface on SERPs for local searches that contain terms relevant to your business. Rather than lumping your service pages onto one location page, adding multiple location pages presents an opportunity to expand your reach and increase location density. By having dedicated location pages for each service, you’re opening up the door to potential rankings for each location page.
Letting old or incomplete content sit for years is like getting a pet rock and expecting it to do tricks for your guests(we love the pet rock analogy at 95Visual). Give your website the attention it deserves by keeping pages updated as your business grows and it will serve your customers better as time goes on. This includes making sure contact info, relevant service pages, and the About page are accurate no matter what quarter it is. For those that need new website content and will be writing it themselves, we have some tips for planning it all. See more information at Planning Your Website Content.
Many businesses take an isolationist approach when it comes to online marketing. They restrict all content to their own platform and hope that readers find them there…eventually. They might incorporate SEO to up the ante, but the thought of branching out seems counterproductive. Why would they share their expertise with other platforms and divulge industry secrets if it doesn’t impact their site stats? However, this is flawed business logic. Guest blogging allows you to tap into new audiences and ‘piggyback’ off another site’s online reputation. A reputation they’ve worked hard to build over time. Here are just a few key benefits of guest posting in the eLearning Industry.
The number of shares your content gets through social media establishes trust and credibility. There have been some cases where writers gained as many as 200 followers a day after contributing to a blog with their social media links attached. Quality content builds the trust of your target audience, which can spread more easily through these social media channels. Enabling feedback and engaging with your audience also helps build a trustworthy relationship.
Each year has presented opportunities for our team to grow, so we have had the pleasure of adding team members whose hearts are bursting with a desire and talent for branding, web design, and web development. To be a part of the 95Visual team means to constantly pursue ways to learn more about their craft and develop it into an even finer tuned talent. The next time you are looking for a company to assist you with your business’ branding, website, or marketing needs, remember that 95Visual is here for you. Find more details on https://www.95visual.com/.