Awesome wellness content providers and marketing advices? Once you have identified the target audience, the persona and customer stages, you need to ensure that your content delivers value in each stage and segment. Since SaaS content marketing could cover a range of target personas and customer segments, the ideal suggestion is to use multiple channels and create specific landing pages for each segment. This way, you can create targeted content and increase the chances of conversion. Content marketing is not a standalone activity but one that fits into every aspect of your marketing strategy. From email marketing, social media, blog articles, to a lot more, your content will be the base for all your marketing activities. Instead of just creating content for one particular aspect, think of ways to diversify your content and engage with the prospects in ways they like.
Healthcare content marketing doesn’t just have to be written articles or blogs. There are other channels of distribution like podcasts, video tutorials and more that can also be explored. While content forms the crux of these channels, there are several other methods to distribute and repurpose your healthcare content marketing approach. To ensure that your top-performing content gets noticed, you could explore options like: eBooks or whitepapers on the subject by collating all the healthcare blogs you’ve published around the topicVideo marketing to talk about medical procedures and healthcare topics that the patients want to know of. Video marketing is highly impactful since the patient gets an inside view of the topic. Research indicates that 80% of online visitors searching for relevant content will watch a video instead of reading content on the same topic.Create an FAQs (Frequently Asked Questions) section on your website to answer the most common questions on a particular topicHost webinars or online chats to inform and answer patient questions live. There are many digital marketing strategies like SEO, social media marketing, and others that you can leverage to optimize your healthcare content marketing. Start with content but make sure you keep optimizing and expanding, using other channels of distribution. Find extra details on healthcare content marketing.
The sales funnel has always been a challenge for content marketers. By distributing content through popular blogs, you are immediately building your target audience’s familiarity with your brand. Thus, you are shortening the sales cycle for your products and services. Think of it this way: rather than waiting for potential leads to come to your site, you can introduce your brand’s value propositions in your guest posts. You just need to be smart when picking or pitching topic ideas for your guest posts.
Holidays are notorious for derailing most diets and causing an increase in weight. With various holiday foods that can tempt tastebuds and test people’s resolve to eat healthily, many struggle with how to eat healthy during the holidays. You can make a holiday specific piece and post it for the holidays. With the prevalence of many infectious diseases, people are constantly looking for ways to improve their immunity. There is also an increased awareness that certain foods can boost immunity. You can use this health and wellness blog post to point them in the right direction.
Contentago is an on-demand platform for niche related content specifically for health & wellness ecommerce brands, content marketing to aid health & wellness brands stand out from the crowd. Use our convenient dashboard to request any blog posts, whenever you need them. Industry Experience : We’ve been in your shoes. We’ve scaled revenue for health and wellness ecommerce brands and established niche authority via quality content. See more information at https://contentago.com/.